coachella

The past days I have been working for H&M at the Coachella festival. It's one of the biggest music festivals..basically all the great US acts play there.. H&M is sponsoring Coachella in their "Fashion against Aids" campaign...and the films we made will be up on www.fashionagainstaids.com in May

Team 2..Jossi and Tobias S in action.

It was 32 degrees Celsius and as dry as it gets in the desert. Water was popular. 

I saw great shows with Jay-Z, Gorillaz, Miike Snow, Grizzly Bear, Little Dragon, David Guetta, Thom Yorke..it was really really great!

My camera man Tobias and Mårten from H&M..we marched endlessly over grassy fields

I took cover from the sun in my hat and applied spf50 every hour. 

Festival area was beautiful at night. Lit palm trees and various art projects made it feel like some kind of wonderland.